Redesign UI/UX May 9, 2024

BHV Expo

BHV Expo Group revamped their website to better reflect their services and improve user experience. The redesign features a modern aesthetic, clear calls to action, and a focus on showcasing their expertise in tents, stands, and systems.

Task

The primary task for this project was to revamp the BHV Expo Group website to bridge the gap between their comprehensive service offerings and user perception.

  • Strategy

    Content Strategy, User-Centered Strategies, Service Visibility Strategy

  • Design

    Website User Experience (UX) Redesign, Enhanced User Interface (UI) Design

  • Client

    Flexiwebs

  • Tool

    Figma

  • Platforms

    Desktop

⬤ 01. Challenges of the Previous Website

Losing in the Shadows
The Challenges of BHV Expo Group's Previous Website

Unclear Value Proposition: The pre-redesign website (left image) relied on text-heavy content and a single banner image showcasing a luxurious lodge tent against a sunset backdrop. This approach might not have effectively communicated the breadth of BHV Expo Group’s offerings. The focus could have been misconstrued as solely on premium tent rentals, overlooking their expertise in stand construction and innovative stand systems.

Dated Design: The pre-redesign website featured a dark background with a text-heavy layout dominated by a single banner image. This design aesthetic could have been perceived as outdated and clashed with the company’s commitment to modern technology, as mentioned in the provided text.

Limited Functionality: It’s difficult to assess the full functionality of the previous website from the image provided. However, the lack of prominent menus or clear calls to action (CTAs) suggests that navigating the website and finding specific information might have been challenging for users.

⬤ 02. Experience

The redesigned website prioritizes user-friendliness.

The redesigned website prioritizes showcasing BHV Expo Group’s full spectrum of offerings. A carousel featuring high-quality images showcases tent rentals, stand construction services and innovative stand systems. This approach provides a clear and immediate understanding of the company’s diverse expertise.

Enhanced User Experience: The redesigned website prioritizes user-friendliness. The navigation bar at the top clearly labels the different services offered by BHV Expo Group (tents, stands, systems). CTAs like “Contact Us” are strategically placed throughout the website, guiding users towards desired actions.

Modernized Design Language: The redesigned website implements a clean and contemporary design aesthetic with a bright background and high-resolution images. This creates a more visually appealing and user-friendly experience, better reflecting BHV Expo Group’s commitment to innovation and progress.

Color palette

/ Foundations
Primary
#BDCD0C
 

R 189
G 205
B 12
  

Bitter Lemon

Background
#0C0F0C
 

R 12
G 15
B 12
  

Smoky Black

Light
#FFFFFF
SCSS var
$color-light

R 255
G 255
B 255
  

White

Alternative
#172231
 

R 26
G 22
B 26
  

Eerie Black

Typography

/ Scales

Typeface
Montserrat

Usage
Headlines

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typeface
Inter

Usage
Paragraph

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent consequat velit sit amet velit consectetur, vel ullamcorper mi malesuada.

Typefase
Beatrice Regular

Usage
Headlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.
⬤ 03. Mobile Experience

Brandon's code came
to life beautifully.

Credits

Management

Stacey Grey
Brand Research

John Stamper
Project Manager

Colin Mondero
Account Manager

Art Direction

Stephen Miller
Creative Director

Sarah Rickson
Brand Strategy

Production

Melissa Macaya
Graphic Design

Mark Caldwell
UI/UX Desing

⬤ 03. Result

The redesigned BHV Expo Group website is expected to deliver these benefits

  • Increased User Engagement: A more user-friendly and informative website with a clear call to action can encourage visitors to explore BHV Expo Group’s services in greater depth, leading to a higher conversion rate.
  • Stronger Brand Perception: A modern design aesthetic and clear communication of comprehensive services can create a more positive and progressive brand image for BHV Expo Group.
  • Improved Lead Generation: A focus on user-friendly CTAs and streamlined contact forms can facilitate lead generation and business growth for BHV Expo Group.
⬤ 04.Conclusion

The BHV Expo Group website redesign demonstrates the power of UI/UX improvements to enhance user experience and project a stronger brand identity.

By prioritizing user needs, leveraging modern design principles, and showcasing the company’s comprehensive service offerings, the website is positioned to be a valuable tool for attracting new clients and solidifying BHV Expo Group’s position as a leading provider in the event and exhibition industry.

 

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

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