BHV Expo
BHV Expo Group revamped their website to better reflect their services and improve user experience. The redesign features a modern aesthetic, clear calls to action, and a focus on showcasing their expertise in tents, stands, and systems.
Task
The primary task for this project was to revamp the BHV Expo Group website to bridge the gap between their comprehensive service offerings and user perception.
Unclear Value Proposition: The pre-redesign website (left image) relied on text-heavy content and a single banner image showcasing a luxurious lodge tent against a sunset backdrop. This approach might not have effectively communicated the breadth of BHV Expo Group’s offerings. The focus could have been misconstrued as solely on premium tent rentals, overlooking their expertise in stand construction and innovative stand systems.
Dated Design: The pre-redesign website featured a dark background with a text-heavy layout dominated by a single banner image. This design aesthetic could have been perceived as outdated and clashed with the company’s commitment to modern technology, as mentioned in the provided text.
Limited Functionality: It’s difficult to assess the full functionality of the previous website from the image provided. However, the lack of prominent menus or clear calls to action (CTAs) suggests that navigating the website and finding specific information might have been challenging for users.
The redesigned website prioritizes showcasing BHV Expo Group’s full spectrum of offerings. A carousel featuring high-quality images showcases tent rentals, stand construction services and innovative stand systems. This approach provides a clear and immediate understanding of the company’s diverse expertise.
Enhanced User Experience: The redesigned website prioritizes user-friendliness. The navigation bar at the top clearly labels the different services offered by BHV Expo Group (tents, stands, systems). CTAs like “Contact Us” are strategically placed throughout the website, guiding users towards desired actions.
Modernized Design Language: The redesigned website implements a clean and contemporary design aesthetic with a bright background and high-resolution images. This creates a more visually appealing and user-friendly experience, better reflecting BHV Expo Group’s commitment to innovation and progress.
| Primary #BDCD0C | ◯ | |
| R 189 G 205 B 12 |
Bitter Lemon
| Background #0C0F0C | ◯ | |
| R 12 G 15 B 12 |
Smoky Black
| Light #FFFFFF | SCSS var $color-light | ◯ |
| R 255 G 255 B 255 |
White
| Alternative #172231 | ◯ | |
| R 26 G 22 B 26 |
Eerie Black
Typeface
Montserrat
Usage
Headlines
Typeface
Inter
Usage
Paragraph
Typefase
Beatrice Regular
Usage
Headlines
With more than 16+ years
of experience, our team has become a leader in digital design and innovations.
Management
Stacey Grey
Brand Research
John Stamper
Project Manager
Colin Mondero
Account Manager
Art Direction
Stephen Miller
Creative Director
Sarah Rickson
Brand Strategy
Production
Melissa Macaya
Graphic Design
Mark Caldwell
UI/UX Desing
- Increased User Engagement: A more user-friendly and informative website with a clear call to action can encourage visitors to explore BHV Expo Group’s services in greater depth, leading to a higher conversion rate.
- Stronger Brand Perception: A modern design aesthetic and clear communication of comprehensive services can create a more positive and progressive brand image for BHV Expo Group.
- Improved Lead Generation: A focus on user-friendly CTAs and streamlined contact forms can facilitate lead generation and business growth for BHV Expo Group.
By prioritizing user needs, leveraging modern design principles, and showcasing the company’s comprehensive service offerings, the website is positioned to be a valuable tool for attracting new clients and solidifying BHV Expo Group’s position as a leading provider in the event and exhibition industry.
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